T-JI Announces Successful Implementation of Market Introduction Strategy

Transit Industry Consultant Bill Stanton Completes Engagement


TORONTO, ON. – January 2, 2007 - T-JI Talfourd-Jones Inc., the North American leader in custom Reflex Bumpers™ and fenders for transit, announced that Bill Stanton, the firm’s consulting Director of Market Development for the past three years, has completed his engagement and will taking up new responsibilities at Sigma Ventures Inc. “Having completed the establishment of our market presence, the styling of our new standard Reflex Bumper line, a makeover of our website, our trade show presence, and marketing support materials, Bill Stanton has laid the groundwork for an aggressive sales campaign which will be executed throughout North America by our new Sales Manager Vito Peliggi,” said Bill Cherry, President of T-Ji. As a key player in the transit industry, “Bill helped us establish our current position in the transportation market and we are delighted with his contribution to our growth. We are certain he will provide the same expertise we enjoyed while working on our contract, and we wish him well in his new role.” T-Ji’s unofficial spokesman, Tony the Wise Guy, was on hand to wish Stanton the best of luck in the future, “Remember, fugedabowdit!” said Tony enigmatically.

T-Ji Positioned for Market Expansion Promoting Life Cycle Costing
“The objective of the marketing strategy was to reposition T-Ji as not only the leading manufacturer of custom transit bumpers, but also as a contender in the standard energy-absorbing bumper market,” stated Stanton. “The company has a superior, affordable product - they should do well in the future.” Attacking both the OEM and aftermarket, T-Ji is quickly establishing share of mind at the agency level by addressing the number one issue plaguing transit industry managers – operating costs. T-Ji’s new line of standard Reflex Bumpers is specifically designed to leverage Life Cycle Costing, a significant new tool, which managers are increasingly using to combat rising operating costs. High-performance, corrosion-resistant Reflex Bumpers have the lowest lifetime maintenance and replacement cost in the industry. T-Ji’s new Standard Reflex Bumpers are supplied with a unique isolator which eliminates galvanic corrosion and allows fit-up to virtually any bus. Whether dressing up an aging fleet or deployed on the latest BRT, transit managers and OEM engineers alike are taking advantage of T-Ji’s superior Reflex Technology.

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Reflex Bumpers, Reflex Technology, and T-Ji are registered trademarks or trademarks of T-Ji Talfourd-Jones Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

 

For more information on this release, press only:


 

Brenda Lowe

Customer Service

T-Ji Talfourd-Jones Inc.

390 Canarctic Drive

Toronto, ON

 

Toll free 1-866-663-5060, toll free FAX 866-663-5049

e-mail brenda.lowe@t-ji.com


 

M3J 2V3

 

For more information about T-JI Talfourd-Jones Inc. and other press releases:

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Talfourd-Jones Inc. 390 Canarctic Drive Toronto, Ontario, M3J 2V3. Voice, 416 663 5060. Toll free, 1 866 663 5060
Facsimile, 416 663 5049. Toll free, 866 663 5049
e-mail, sales@talfourd-jones.com